One of my clients is at the Gartner Expo in Barcelona and I was interested to see who else was exhibiting there. As I scanned through the logos I was struck by how ‘samey’ they all looked. No one company seemed to be trying to stand out from the crowd. Black and blue were the dominant colours with splashes of red, orange and some green to be seen. But the thing that struck me the most (and which is why they look so much the same) was the overwhelming use of sans serif fonts for the logos. There were 135
Read More